Fitlogic® is an inside brand, like Intel or Lycra, and is available to you now only in the Cricket Lee brand, and in the future for license to any fashion brand that meets our requirements and standards. It is difficult for thousands of different brands to create a consistent fit due to many factors. Fitlogic® has been created to be an independent third party resource that would enable efficient (fit) standards regulation. Since the beginning of pitching all major brands and retailers the concept of fit standards by body type beginning in 2002, many brands have emulated the concept but Fitlogic® is the original and true science. Fitlogic® research was based on measurements and live field trials of real women beginning in 2002, and tested in all retail venues for accuracy.