Cricket Lee, a marketing visionary, first mover product development, and launch specialist, is now galvanizing women to help her lead fit standardization into the global apparel marketplace through  Fitlogic®, a patented and trademarked system to standardize fit in the apparel industry inside a Cricket Lee brand of apparel.  She has spent the last nine years on development, retail testing and market entry strategies to witness her passion turn into a reality by working with  the science underneath the art of fashion, building consumer confidence, enhancing consumer loyalty for solution adopters, and returning fun to shopping.

Cricket has been lauded for this most recent venture as the women to take on the fashion industry and has been featured on the Today Show twice, the cover of Wall Street Journal, The New York Times thrice, Fox, Redbook and many others. She holds world patents, a National Addy, and over 72 awards for creative excellence in advertising.

In the past, she has created and launched several successful programs for a variety of companies, including, JCPenney, Ford Models, Ralph Lauren, Saks 5^th Avenue, and British Airways.  She was the first to create the concept of putting fitness programs into infomercials with Susan Powter, created the first ever all natural bath, hair and skin care backed by Caroline Hunt, and invented pet jewelry with the mentorship of Stanley Marcus.