Fitlogic® Fit Technology is the only commercially licensed and patented global standard for apparel fit. It is based on a scientific and patented fit system created by utilizing women’s body measurements and fit preference research, applied en masse to consumers and proven across all retail venues. It is like an operating system for apparel by size and shape designed to make clothes fit consistently from brand to brand. Although only available in pants in three bottom shapes (1, 2, and 3), it covers the whole body by type for tops, jeans, dresses, and jackets. You take your size number and add your shape symbol. For instance, if you are a size 12 and a shape 1, you are a 12.1.

Cricket Lee has extensive experience in the fashion industry; however, she has bucked the system to create a scientific solution for women that enables them to find clothing that fits their lifestyle and bodies. She proposes that apparel fit must be standardized to make the shopping experience easier for women, and the responsibility to be on the brands to offer the same fit in every channel instead of having fit be different in every brand. Her concept is so extraordinary that she has been featured on Today Show, the cover of Wall Street Journal, New York Times, Fox, Redbook, and in 100s of other magazines, newspapers and TV news programs through the years.
 
Cricket undoubtedly believes in the power of the Fitlogic® solution, and it is her hope that you will come to feel the same. She invites each of you to join her in the movement to “Give Me Fit Freedom!”