A SOLUTION YEARS IN THE MAKING
Cricket spent two years developing a patented scientific formula that identified 3 bottom shapes and 4 top shapes. Subsequently, 5 years were spent testing the formula with major brands, retailers, and consumer direct programs.
While the industry is reluctant to fast change Cricket has received major media
coverage from Wall Street Journal, New York Times, and the Today Show to name a few. As Fitlogic was further developed across all industry touchpoints Cricket started LittleBlackPant with her daughter Natasha to demonstrate what superior fit feels like.
Today over 150,000 women have experienced the Fitlogic fit and the concept is proven with return rates reduced by 63% from industry standards. With the rapid growth of ecommerce, massive retail transition and the new found freedom to demand what we want, Fitlogic is set to become the fashion industry fit standard. Cricket’s vision demands that wherever you shop in the future, you will only have to look at garments that fit, look good on your body and are in stock.